Hypotheses
Revenue
Surfers are willing to pay a premium for a secured quality when buying second hand surfboards.
Value
Surfers seek to have a more transparent and convenient market place for second hand surfboards than Ebay or OLX.
Customers
Surfers will choose a second hand surf board with a proven quality over a more expensive new surfboard.
Resources
We can hire employees with knowledge and handcraftship in the matter of surf equipment.
Customers
Surfers have a need of selling their old boards.
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Revenues
Sellers are willing to trade a part of their profit against more convenience in the selling process.
Value
Surfers currently have only limited and time-comsuming ways to sell their used boards.
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Customers
Surf beginners are not willing to spend too much money on a new surf board.
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Personas
Johanna...
Johanna came to Lisbon for her Erasmus semester. She chose Lisbon because of her love for the sun and the relaxed atmosphere. She is in love with surfing ever after her first try during a two-week vacation in a surf camp on the French Atlantic coast.
Now that she lives in Lisbon she would love to improve her surfing. Therefore, she is looking for an affordable surfboard.
is a 24 years old Erasmus student from Germany who lives in Lisbon. She wants to find an affordable surfboard to use during her semester.
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Felipe...
Felipe started surfing at the age of 14 and since then usually surfs multiple times a week. He works in a medium sized company in Lisbon, but lives in Costa da Caparica to be closer to the beach so he can surf every day.
He is looking for ways to make some extra money to start his family with his freshly married wife.
32 years old, from Costa da Caparica, Portugal, has been surfing for many years. As he just married, he wants to spend more time on starting a family. He owns a quiver of many different boards, some of them barely used.
Customer Journeys
Buyer Persona
Market
Key
Trends
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Circular Economy
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Platform models for commerce
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Peer to Peer networks
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Sharing Economy
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Sustainability/ Environmentalism (apparel, clothes, travel)
Market
Size
Key
Forces
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Potential regression of European economic
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Some big surf brands are struggling financially (Hurley, Quicksilver)
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Rising awareness for coast and sea pollution
Competitors
Lessons Learned
#1 Don't fall in love with your first idea.
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Our initial business model circled around the idea of a social network for surfers. With the help of the LEP course team, we actively questioned the viability of this idea. Our pivot then forced us to throw our first idea out of the window and to start from scratch.
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